Waxing & Threading

Your First Brazilian Wax: An Honest, Practical Guide

Inspired by Rio, perfected in Ealing. If you are booking your first Brazilian, here is exactly what to expect, from preparation to aftercare.

By the Leon Beauty team · · 5 min read

Leon Beauty model with a pink towel on a Rio de Janeiro beach

Leon Beauty's roots are in Brazil, so it feels right to talk about the treatment that carries its name. If you are booking your first Brazilian wax, it is normal to feel a little unsure. Knowing what to expect makes the whole experience quicker, more comfortable and completely routine.

Brazilian, Hollywood or bikini?

A bikini wax tidies the area outside the bikini line. A Brazilian removes most of the hair, usually leaving a small strip or shape at the front if you would like one. A Hollywood removes all of the hair. You can discuss exactly what you prefer with your therapist.

Before your appointment

  • Let it grow: wax needs a little length to grip the hair, roughly the length of a grain of rice. If you have been shaving, allow a couple of weeks of growth.
  • Exfoliate gently a day or two before, but not on the day.
  • Avoid sunbathing and fake tan immediately beforehand.
  • Tell your therapist about any medication or skincare that affects your skin.

During the treatment

Your therapist works in small sections so the experience is as quick and comfortable as possible. Professional therapists carry out these treatments every day, and their only focus is your comfort and a clean result.

Aftercare for the next 24 to 48 hours

  • Wear loose, breathable clothing.
  • Avoid hot baths, saunas, steam rooms, swimming pools and intense exercise.
  • Skip fake tan, perfumed products and sunbathing on the area.
  • Keep the area clean and avoid touching it.

Preventing ingrown hairs

After the first couple of days, gentle exfoliation a few times a week and a light, unfragranced moisturiser help keep skin smooth and reduce the chance of ingrown hairs. Regular appointments also help, as hair tends to grow back in a more even cycle.

Thinking longer term?

If you would rather reduce regrowth over time, ask about laser hair removal for the bikini and intimate areas. Read our guide to how a laser course works, or see waxing options on our Waxing & Threading page.

Frequently asked questions

How long should hair be for a Brazilian wax?

Roughly the length of a grain of rice. If you usually shave, allow around two weeks of growth.

What is the difference between a Brazilian and a Hollywood wax?

A Brazilian removes most of the hair and can leave a small strip at the front. A Hollywood removes all of it.

How can I avoid ingrown hairs after waxing?

Wait a couple of days, then exfoliate gently a few times a week and moisturise with a light, unfragranced product.

This article is general information and is not medical advice. If you have a skin condition, are pregnant or breastfeeding, or take medication that affects your skin, speak to your GP or pharmacist before treatment and tell your technician at your appointment. Prices, availability and treatment details are confirmed on Fresha when you book.

More from the Journal